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Lifecycle Marketing & Martech Manager
Apply nowJob no:521463 Work type:Full time Location:VIC - Metro Categories:Marketing, e-Commerce
Iconic Australian Owned & Operated Retail Business
You must have strong technical understanding of CRM system integrations
Hybrid role with Competitive Salary + Super + Profit Share + Team Discounts
At Spotlight Retail Group, we are driven by our core values of Success, People and Excellence. We support iconic retail brands with a massive customer footprint, and we are looking for a hybrid digital strategist and tech expert to elevate our customer engagement, retention, and lifetime value.
The Role
We are seeking a Lifecycle Marketing & Martech Manager to own end-to-end customer lifecycle campaigns from strategy to technical execution. You will sit at the intersection of marketing creativity and technical architecture, designing automated and ad-hoc communications across the customer journey to attract, convert, grow, and reactivate our audience.
In this role, you will lead a Lifecycle Marketing Specialist, champion our Martech stack, and act as the bridge between marketing, data science, and IT teams.
Why Join Us?
At Spotlight Group Holdings, we foster a vibrant, team-oriented culture that champions innovation and fresh ideas. We don't just offer jobs; we offer significant career paths with outstanding benefits and a supportive environment where your leadership and contributions are truly valued.
Work-Life Balance: Embrace flexibility with our hybrid work options.
Rewarding Compensation: Enjoy a competitive salary + super + a fantastic profit-share scheme.
Accelerated Career Growth: Benefit from excellent opportunities for career progression and personal development within a market-leading retail group.
Exceptional Perks: Access generous team discounts across our iconic brands (Spotlight, Anaconda, Mountain Designs, Harris Scarfe), plus EAP and gym discounts.
Collaborative & Fast-Paced Culture: Thrive in a genuinely exciting and dynamic business that celebrates initiative and creativity.
Convenient Location: Our centrally located South Melbourne office is just steps from the South Melbourne Market.
What You'll Be Doing
End-to-End Campaign Execution: Drive retention, reactivation, and growth strategies through targeted email, SMS, and multi-channel lifecycle campaigns.
Martech & Systems Integration: Oversee our core CRM architecture (currently leveraging Insider CRM integrated with Snowflake), collaborating closely with IT, E-Commerce, and Master Data teams to build robust data models and custom preferences.
Data-Driven Segmentation & Journeys: Translate customer behaviour data into highly targeted, personalized customer journeys and rigorous A/B testing roadmaps.
Technical Setup & HTML: Hands-on capability to configure CRM setups, build segments, and read/understand basic HTML for campaign deployment.
Leadership & Mentorship: Direct leadership of 1 direct report (Lifecycle Marketing Specialist), providing guidance, development, and operational support.
Cross-Functional Collaboration: Partner with Brand Marketing, Insights & Analytics, and external agency partners to align campaign calendars and maximize ROI.
What We’re Looking For
Experience: 3 to 5 years of professional experience in CRM, lifecycle marketing, or digital marketing roles.
Technical Acumen: Strong technical understanding of CRM system integrations, data flows, and database health. Experience with platforms like Insider, Snowflake, or Salesforce Marketing Cloud is highly advantageous.
Coding Basics: Ability to read and understand basic HTML for email and campaign templates.
Leadership & Stakeholder Skills: Proven leadership or coaching experience with direct reports, combined with exceptional stakeholder management to navigate complex cross-functional environments.
Data-Driven Mindset: Exceptional ability to analyse customer data, build data-driven segmentation models, and translate insights into continuous optimization strategies.
Education: Bachelor’s degree in Communications, Digital Marketing, or a related field.
Who We Are
Spotlight Group Holdings (SGH) is Australia's largest privately-owned and operated family business. Comprising the Spotlight Retail Group (Spotlight, Anaconda and Harris Scarfe), the Spotlight Property Group, Spotlight Direct Investments, and the Spotlight Charitable Foundation, SGH is acknowledged as a market leader within the Australian retail space.
We're looking for talented, highly entrepreneurial individuals to join our growing team.
Ready to Make an Impact?
If you're eager to join a supportive team and contribute to a leading Australian retail brand, we encourage you to apply!
Please complete our online application form and submit an up-to-date resume.
Important: You must have unrestricted working rights in Australia to be considered for this position. Only shortlisted candidates will be contacted.
No agency enquiries or applications please.
Advertised: AUS Eastern Daylight Time Applications close:
Permanent hybrid role available as a Lifecycle Marketing & Martech Manager at Spotlight Retail Group. Salary + Profit Share + Discounts + Work Flexibility & more!
Permanent hybrid role available as a Lifecycle Marketing & Martech Manager at Spotlight Retail Group. Salary + Profit Share + Discounts + Work Flexibility & more!
Found the perfect Anaconda role for you and want to apply? Great!
You’ll find details on our recruitment process below. Make sure you’re well prepared to keep your nerves at bay and to maximise your chances of making a great impression.
1. Update Your CV
Make sure your CV is up-to- date with your latest skills and experience, and that it’s tailored to the role you are seeking. It is a legal requirement that all Anaconda employees have the right to work in Australia.
2. Apply
You can apply online by selecting the relevant job link above, uploading your CV and completing the online application form.
3. Attend An Interview
If your application has been successful, we will ask you to take part in one or more of the following:
phone interview
face-to-face interview
group interview.
4. Reference & Police Check
As part of the screening process, we will obtain your consent to complete two work-related reference checks and, for roles that require one, a police check.
5. Job Offer
Congratulations! If you have been successful, you will be able to accept your letter of offer online together with an employment pack containing information on
Anaconda and your responsibilities and entitlements.